VMS Handmade Jewellery make wonderful, personalised jewellery pieces that showcase your personality. Their unique products include bracelets, necklace, rings for women and earrings which are timeless and elegant. The products are custom made with a lot of dedication and attention to detail. Fashion enthusiast and founder of VMS Handmade Jewellery, Violette Matthews-Stroud recently spoke to Herts Review about the story behind the business and her plans.
VMS Handmade Jewellery’s products are currently available online. Initially, Violette made products based on orders from family and friends as well as the various networks she belonged to. “It started off as a hobby. I have always been into fashion since I was a young girl. I loved dressing up and putting on various complimenting accessories. A woman gets a lot of confidence from her appearance. Jewellery plays a big role. I loved wearing unique jewellery that cannot be found anywhere and that was where the thought came about”.
A private trip to Colombia a few years ago all but confirmed that burning desire to start making jewellery. “I am originally from Colombia and still have a lot of family there. My cousin in Colombia had been making jewellery pieces for years. On this visit, I took an interest in what she did and decided to apply myself to creating unique products as I had an eye for good jewellery. I used to buy her products. I also had the opportunity to visit some of the largest jewellery markets in some of the major cities in Colombia. It was an eye opener and I met with suppliers and jewellery makers. From here, it sort of took off”.
On her return to the UK, she completed a few jewellery training courses and has gone on to craft personalised jewellery pieces which has won admiration from many of her customers. “I have lived in the UK for 40 years. I was teaching Spanish for over 25 years and have worked in administration for 12 years. I have enjoyed these roles but making jewellery has been by far the most fulfilling as it combines my passion for fashion with my desire to create something different. My inspiration to create a piece comes from research, trying out different things and just the feeling that something will look great. I am bold with my choices and usually only make one item of each”.
Although Violette creates unique jewellery that can be used for weddings, birthdays, evening events, corporate events etc she is of the view that her products can be worn by anyone of any age or background. “We are different. We do not follow fashion trends. Our pieces are timeless. Anyone can wear our pieces. However, I acknowledge that ladies in their 30s and above will appreciate my products more. They understand quality and always want to stand out. Our jewellery will complement their outfit and transform their how they look.
From her base in Aston Clinton village near Aylesbury in Buckinghamshire, Violette is looking to extend the reach of her products to increase sales. She intends to start a promotion and marketing campaign to drive more sales. “The challenges of the last few months because of covid-19 has not helped. Usually I will be selling my pieces in markets and at exhibitions. Unfortunately, we have not had that opportunity as lots of exhibitions have been cancelled with the restrictions in movement”.
She also thinks that a lot of education is important to help businesses like hers increase their footprint. “I think more people love handmade jewellery as it is unique and personalised. In some cases, they just don’t know where to get quality products. The major retail brands offer mass produced jewellery which can be cheaper. We are talking about many versions of the same item. With handmade jewellery you can have a piece that you will not see anywhere. We have to educate more people to look our way and support smaller businesses like mine”.
For now, she is extremely dedicated to her craft. “The quality, dedication and passion I put into every piece is unimaginable. I want to use my products to boost people’s self-esteem. I want people to see jewellery as fun. Our jewellery works with both smart and casual outfits. We sell online but we are approachable. I am only at the end of a phone if you want to discuss anything. That is why I insist we are unique. When you purchase our products you think of style, glamour and elegance”.
If you are after personalised handmade jewellery contact VMS Handmade Jewellery here.