Smartlink Security Systems Ltd are a design, installation and maintenance company specializing in CCTV, Fibre Optics, Intercom, Fire, and Intruder alarms for both residential and commercial properties. The company covers various aspects of private security, electrical installation, and security services. From door entry access control to monitoring systems to smart home systems to security cameras, Smartlink offers bespoke solutions for every customer project. The company operates primarily in Hertfordshire but covers the Greater London area.
Herts Review spoke exclusively to the Founder Luis Fernandes, on current business operations and what the business is set to achieve going forward. Luis has a background in Electronics and Industrial Devices. He worked for major Security Services companies in Spain and the UK before setting up his own business in March 2020. He was always motivated by the challenge to start his own business as he realised that with his experience and expertise, the only opportunity for career progression in the bigger companies he worked for was in administrative roles. “I am more of a field person. I want to be out there working on key projects and making things happen”.
So far, sales have been up even over the covid-19 period. There has been a lot of demand for our services in the residential space. The company is a subcontractor to a major Spanish Security company and has been working on projects in renewable energy – solar systems and windmills. Smartlink is gradually building its reputation as a company that delivers great service, that is reasonably priced while using modern quality materials. “Going cheap with security systems does not mean you get real value. Real value is in the quality of materials and expertise in design and installation”. He is confident Smartlink offers a better service than some of the well-established security services companies.
Luis’s hands on approach, strong portfolio of successfully delivered projects and honesty is winning Smartlink a lot of customers and the company will add one or two engineers within the next 6 months. “It all depends on how things go. There is a lot of uncertainty due to the covid-19 pandemic, so we are watching closely and would be adding to the team as the need arises.”. The business although dominated by projects in the residential space are looking to expand their portfolio of commercial projects.
According to Luis, “we are advertising, putting ourselves out there and networking to get the correct profile of projects we will be working on. We prioritise quality over quantity so we are looking at a selection of long-term projects we will be working on”. Our focus over the next 12 months is to continue to build a strong team, strengthen our brand and sign up a few big projects.
At the moment, he loves the challenge and hard work of building up the business and hopes to be well established in 5 years. “It is important to have a business that is sound financially and structured in a way that it can run independently”. Never underestimate Luis’s energy or ambition. Smartlink Security Systems is indeed taking off. If you need a reliable company to design and install CCTV, Door Systems or Fire alarms, please contact Smartlink Security on 07417499770.